#Letterspace review full
#Letterspace review series

Collectively, they produced nearly 35,000 works…ĭigital Web, an online magazine, asked me to write an article on type and the Web. By 1500, printing and typecasting grew to 1,000 printers working in about 200 locations throughout Europe. But when invaders sacked Mainz in 1462, most of the printers left the city, helping spread movable-type printing throughout Europe. His 42-Line Bible initiated the Incunabula – or “Cradle” – the term for the first fifty years of movable-type printing. In 1450, Johannes Gutenberg had perfected movable type in Mainz after developing his ideas in Strassburg. Charles VII sent him to Mainz to study the new art of movable-type printing, which was styled after the region’s Blackletter. In 1458, when he was 38, Jenson worked as an engraver at one of France’s mints. The revolution ruins nearly every physical tool they have to work with, so imaginative use of what is left lying around is essential…ĭigital Type Review Nicolas Jenson was born in France in 1420. The Russian Revolution in 1917 propels Russian artists to new ways of seeing. Cubism, De Stijl, Suprematicism and Dadaism are flourishing. ¶ The world is changing rapidly at the close of WWI.

Ideas are churning and invention is in the air. Emerging from the First World War, the arts communities in Europe and America are already deeply involved in a succession of movements that continue through mid-century. It is the decade in which “graphic design” is given its name by W.A. It might even be called “mere typesetting.” Legibility is the preferred goal, as if getting targets to first look at the ad is insignificant…Ĭommunication Arts Magazine – “European and American Typography in the 1920s” ( and ) The 1920s is a decade of exceptional typographic growth and experimentation. Take a look: display typography in advertising is often bland. ¶ Tear out the full-page ads in an issue of a magazine and pin them on the wall. If an ad lacks stopping power, it is because its creativity has been reduced to the familiar. Editorial must show value advertising must show benefit books must be clear and effortless. The links in the book reviews for TDC’s Letterspace will take you to the articles in their entirety.Ĭommunication Arts Magazine – “Words and Pictures ”In a time when targets are pounded by three to four thousand messages per day, design is a vital tool to get someone’s attention. I have provided the first paragraph or two of the articles below.

#Letterspace review series

Some of the titles of my articles are Design with a Capital P Bugs Bunny and Better Publication Design Type in Use, a seven-part series that preceded my book of the same name Avant Garde is Outré Beyond Helvetica and Times and The Music Is Not In The Violin. I certainly didn’t anticipate this one article’s stickiness. Despite my deep admiration for Herb’s œuvre, my distaste for AG may sadly go down in history as my biggest claim to fame.

#Letterspace review full

Indeed, one of the top hits Google provides for me is an article I wrote for about the typeface Avant Garde, designed by Herb Lubalin as a a magazine logo or ‘flag,’ then expanded into a full character set. I have written more than thirty articles on design and typography that have appeared in industry-leading magazines like Communication Arts, Publish, Step-by-Step Graphics, Folio: The Magazine of Magazine Management, and WordPerfect, as well as online. “ The Ayers No.1 layout will be around forever, transparently allowing the idea to shine through – winning awards for copywriters and photographers, but only incidentally for art directors.